Element Campaign Model 99 Ad
You might have seen our current “Element” Ad Campaign while thumbing through your favorite firearm magazine. These ads were centered around the idea that we wanted to portray our rifles in...
15 November, 2011
Firearms
Barrett on the Big Screen
Have you ever been watching a movie or a tv show and seen a firearm used, but wondered exactly what it was? Maybe the scene was too quick to get...
09 November, 2011
Barrett Success for Homeland Security
The United States Department of Homeland Security, under its Customs and Border Protection Service, scored a major hit with a Barrett rifle on Thursday, October 27th in South Florida. Agent...
03 November, 2011
Like Peanut Butter & Chocolate
Model 82A1, incendiary ammo, iphone 4s & slow-motion goodness… ...
19 October, 2011
REC7 5.56 NATO Desktop Wallpaper
We’ve had lots of requests for desktop wallpapers… so here you go! (supports 1920 x 1200 resolution) ...
14 October, 2011
Quality – Custom Built
Barrett Firearms builds quality into every rifle manufactured at its world-headquarters in Murfreesboro. Many of the Barrett employees are former military, and they know first-hand that the chances are that...
11 October, 2011
AUSA 2011 Annual Meeting & Exposition
Since 1950, the Association of the United States Army has worked to support all aspects of national security while advancing the interests of America’s Army and the men and women...
06 October, 2011
Ronnie’s Inspiration
It’s always interesting to learn what inspired a successful entrepreneur. For Ronnie Barrett, the founder and CEO of Barrett, it was a river patrol boat in 1982 that featured two...
28 September, 2011
Behind the Scenes – “Element” Ad Campaign Pt. 2
When we asked iostudio’s Account Executive Justin Lane why he thought the campaign was successful, he remarked “The vertical orientation of the product also goes against industry practices. If any company has...
27 September, 2011