Brand Manual

IT’S IN YOUR HANDS.

This is a valuable, trusted guide to safeguard the Barrett brand. It is a mission in which you play a vital role.

From the proper use of the Barrett logo to trademark guidelines, this manual provides everything you need to champion our brand.

Tuck it into your gun case. Slip it into your backpack. Always keep this guide handy because properly assembling the Barrett brand is up to you.

LOGOS

Bold. Confident. Impactful. The Barrett logo is to be respected. As you take control of this powerful tool, it’s important to understand what you’re working with. The following guidelines will provide you with everything to represent the brand properly.

BLACK LETTER LOGOS & FAVICON

LOGOS

Bold. Confident. Impactful. The Barrett logo is to be respected. As you take control of this powerful tool, it’s important to understand what you’re working with. The following guidelines will provide you with everything to represent the brand properly.

WHITE LETTER LOGOS & FAVICON

CLEAR SPACE

The Barrett logo must be kept separate and distinct from other elements used in the same layout. The logo should have a 4-corner clear space equal to 50% of the height in the logo. No other logos or competing elements should be in this area.

APPLICATION

Understanding how and where to place the Barrett logo is crucial. When used over a photograph or color field, the logo should be placed on a low-contrast background with no important text or high-contrast artwork behind it.

CORRECT USAGE

APPLICATION

Understanding how and where to place the Barrett logo is crucial. When used over a photograph or color field, the logo should be placed on a low-contrast background with no important text or high-contrast artwork behind it.

CORRECT USAGE

INCORRECT USAGE

DO NOT compress or expand the logo out of its original proportions.

DO NOT embellish the logo with a reflection.

DO NOT apply a stroke to any elements.

DO NOT place a modifier anywhere around the logo.

DO NOT round or alter the corners of the logo.

DO NOT modify the color of any elements of the logo.

DO NOT apply a drop shadow to the logo.

DO NOT reverse or mirror the logo.

COLORS

When it comes to visually representing Barrett, color is key. The following colors are provided to supplement the Barrett brand in its various applications. These colors should be considered first before using any alternates.

Pantone 711C

CMYK 15, 98, 93, 4

RGB 201, 40, 45

HEX #C9282D

Black

CMYK 0,0,0,100

RGB 0,0,0

HEX #000000

Pantone Cool Gray 4

CMYK 24, 17, 15, 0

RGB 187, 188, 188

HEX #BBBCBC

Pantone Cool Gray 2

CMYK 14, 10, 8, 0

RGB 208, 208, 206

HEX #D0D0CE

White

CMYK 0,0,0,0

RGB 255,255,255

HEX #FFFFFF

PRODUCT NAMES

The following should always be used with the appropriate registered symbol (®) or trademark symbol (™):

Barrett®

ExRings®

M107®

Model 82A1®

Model 95™

Model 99™

Pin-Lock® Technology

REC7™

REC10™

ZERO-GAP® Rings

LICENSEE TRADEMARK NOTICE:

BARRETT® is a trademark of Barrett Firearms Manufacturing, Inc. and is used under license to “License Name”